Advertising offline may reach additional audience
not available online. The offline advertising in newpapers, magazines, billboards
or on radio or TV can also reach potential visitors on a less active moment. Grabbing
the attention of travellers, people waiting in line or people on their lunch break
can be easier then grabbing their attention in an online very dynamic internet
environment. The beneifit of offline advertising is the following mouth to mouth
promotion by visitors themselfs. By stimulating mouth to mouth promotion may also
bring the benefit of the audience listening to trusted friends or relations and
feel more trusted with the advertized service.
To advertising your website online various methods
are available. For online promotion your website address should be added to proper
website listings and indexes, linkexchanges and startpages. If desired one can
place an affiliate referral system to attract visitors from other websites for
a fee based commision. A highly succesful online promotion option is pay-per-click
advertising and pay-per-view advertising may offer additional promotion results.
Online advertising is changing regularly by the use of new technology and more
innovative ways in presenting information. Staying up to date with the available
options is a must if advertising is key in your venture.
By adding additional features and special offers to
your website the visitors can benefit directly from their visit. New products
or services can be promoted almost immediatly after they are selected. Using automation
offers and news can be triggered for a certain period to allow to run synchronized
with scheduled marketing campaigns.